Privacy Policy
Effective Date: July 2026 Last Updated: July 2026
Introduction
Equirium Analytics ("Equirium," "we," "us," or "our") is business valuation firm headquartered in Gandhinagar, Gujarat, India. We are committed to protecting the privacy of every individual who visits our website or engages with our services.
This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have regarding your personal data. By using our website (www.equiriumanalytics.com), submitting forms, downloading resources, or communicating with us through any channel, you acknowledge and agree to the practices described in this policy.
If you have any questions or concerns about this policy, please contact us using the details provided at the end of this page.
Information We Collect
We collect personal information through several channels on our website. The type and extent of data collected depends on how you interact with us.
1. Contact and Inquiry Forms
When you submit an inquiry through our website contact forms, we collect your name, email address, phone number, company or organization name, and the details of your inquiry or message. This information is collected to respond to your query, understand your valuation requirements, and initiate professional engagement where appropriate.
2. Gated Content and Resource Downloads
Certain resources on our website, including specimen valuation reports, guides are available for download after you provide your contact details. In these cases, we collect your name, email address, phone number, and professional designation or company name. This information is used to deliver the requested resource and, where you have opted in, to share relevant updates and insights.
3. Appointment Scheduling (Calendly)
We use Calendly, a third-party scheduling platform, to allow you to book consultations and meetings with our team. When you schedule an appointment, Calendly collects your name, email address, and any additional information you provide in the booking form. Please refer to Calendly's own privacy policy (https://calendly.com/privacy) for details on how they process your data.
4. WhatsApp Communication
Our website includes a WhatsApp chat widget that allows you to reach us directly. When you initiate a conversation through WhatsApp, your phone number and any information you share in the chat are processed by WhatsApp (Meta Platforms, Inc.). We use this channel solely to respond to your queries and provide preliminary assistance. WhatsApp's privacy policy (https://www.whatsapp.com/legal/privacy-policy) governs the handling of data on their platform.
5. Automatically Collected Information
When you visit our website, certain information is collected automatically through cookies and similar technologies. This includes your IP address, browser type and version, device type, operating system, pages visited, time spent on each page, referring URL, and approximate geographic location. This data helps us understand how visitors use our website, improve user experience, and measure the effectiveness of our marketing efforts.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and to support our advertising and analytics efforts.
Cloudflare
Our website is served through Cloudflare's content delivery network (CDN). Cloudflare may set certain cookies for security purposes, including bot detection and DDoS protection. These are strictly necessary cookies and cannot be disabled.
Cloudflare Zaraz
We use Cloudflare Zaraz as our tag management solution to load third-party scripts efficiently and with minimal impact on page performance. Zaraz manages the deployment of our analytics and advertising tags.
Google Ads and Conversion Tracking
We run Google Ads campaigns and use conversion tracking to measure the effectiveness of our advertising. When you interact with one of our ads and subsequently take an action on our website (such as submitting a form), a conversion is recorded. Google may use cookies to serve ads based on your prior visits to our website. You can opt out of personalised advertising by visiting Google's Ad Settings (https://adssettings.google.com).
Google Analytics
We may use Google Analytics to understand website traffic patterns and user behaviour. Google Analytics uses cookies to collect anonymized data about your interactions with our website. You can opt out by installing the Google Analytics Opt-out Browser Add-on (https://tools.google.com/dlpage/gaoptout).
How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries and provide the professional services you have requested.
- To deliver gated resources, specimen reports, and other content you have opted to receive.
- To schedule and manage consultations and meetings.
- To communicate with you about our services, industry developments, and regulatory updates that may be relevant to your business.
- To improve our website, content, and user experience based on aggregated usage data.
- To measure and optimise the performance of our advertising campaigns.
- To comply with applicable legal and regulatory obligations.
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
Data Sharing and Disclosure
We do not share your personal information with third parties except in the following circumstances:
With our professional team members (including CA Harsh Patel and CA Aakash Goyal) for the purpose of responding to your inquiry or delivering valuation services. With third-party service providers listed above, solely for the purposes described in this policy. When required by law, regulation, legal process, or enforceable governmental request. To protect our rights, property, or safety, or that of our users or the public, as required or permitted by law.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, regulatory, or reporting requirements. Inquiry and contact form submissions are retained for a reasonable period to allow for follow-up and engagement. Gated content download records are retained for marketing and lead management purposes until you opt out. Automatically collected data (analytics, cookies) is retained in accordance with the retention settings of the respective platforms (Google Analytics, Cloudflare).
Your Rights
Depending on your location and applicable laws, you may have the following rights regarding your personal data:
Right to Access: You may request a copy of the personal data we hold about you.
Right to Correction: You may request that we correct inaccurate or incomplete information.
Right to Deletion: You may request that we delete your personal data, subject to any legal or regulatory obligations that require us to retain it.
Right to Opt Out: You may opt out of receiving marketing communications from us at any time by contacting us directly or using the unsubscribe mechanism provided in our emails.
Right to Withdraw Consent: Where we process your data based on consent, you may withdraw that consent at any time.
To exercise any of these rights, please contact us using the details provided below.
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include the use of SSL/TLS encryption across our website, Cloudflare's security and DDoS protection services, and access controls limiting data access to authorized team members only.
Compliance with Indian Law
This Privacy Policy is governed by and construed in accordance with the laws of India, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and any applicable provisions of the Digital Personal Data Protection Act, 2023 (as notified and in effect from time to time).
Equirium Analytics is the data fiduciary (as defined under applicable Indian data protection law) responsible for processing your personal data.
International Users
Equirium Analytics serves clients in United States and India. If you are accessing our website from outside India, please be aware that your information may be transferred to, stored, and processed in India. By using our website or submitting your information, you consent to such transfer and processing.
If you are located in the European Economic Area (EEA), United Kingdom, or California (USA), additional rights may be available to you under the GDPR or CCPA respectively. Please contact us to exercise any such rights.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Equirium Analytics - Gandhinagar, Gujarat, India
Email: [email protected] Phone: +91 94288 57450 Website: www.equiriumanalytics.com